Krishna Teja Perannagari

 Task 1 Use the blog/website you have created for your group in any of your previous modules You can also take your capstone project in this regard. Based on the posts in the blog create a social-media content strategy. Create appropriate posts following the content strategy and post them using schedule feature in blog/website’s social media page Use the inbuilt tools provided by the platform to assess the effectiveness of your posts  Based on the initial insights refine the posts to improve the engagement metrics Share your page details in the following form: https://forms.gle/3XhU3xbvDRtQiYwe7 FAQ:

 Instructions for the Task 1: Identify a topic of your interest. Develop a content strategy for your website. Create a Blog for your topic: Blogger (Preferred), Wordpress.com I have created following blogs for your reference:  WordPress: https://perannagari.com (Website using GoDaddy WordPress Hosting) Wordpress.com: https://marketing3242.wordpress.com (free blog) Blogger: http://krishnateja.perannagari.com/ Refer tot he following links first if you have any doubts  Blogger https://www.blogger.com/about/ https://support.google.com/blogger/answer/1623800?hl=en WordPress: https://wordpress.com https://wordpress.com/pricing/#lpc-pricing Get accustomed with the Blog controls and tools provide by the blogging platform.. Use Free SEO tools or ChatGPT to create 5 posts that align with the SEO principles. If you are using self-hosted WordPress site also add other addons such as Yoast SEO, SiteKit, JetPack etc.  Share the blog details in the following form: https://forms.gle/...

 The search landscape has changed faster in the last two years than in the previous twenty. Traditional SEO—ranking webpages on search engine result pages—is no longer the only game in town. With the rise of AI-powered search systems like Google AI Overviews, Perplexity, ChatGPT Search, and other generative engines, a new discipline has emerged: Generative Engine Optimization (GEO) The art of optimizing your content so AI models recommend, summarize, and cite your brand inside AI-generated answers. If SEO was about ranking on Google’s blue links, GEO is about being chosen by AI . Why GEO Is Important Today AI search engines work differently than traditional search. They** don’t just show results—they generate answers**. That means: Only a few sources get cited or referenced AI models prioritize clarity, authority, and structured data Information is pulled from multiple sources at once Content that’s easy for AI to understand performs better If your content i...

 In today’s digital-first world, reaching the right audience at the right time is the cornerstone of successful marketing. Google, the world’s most widely used search engine, has evolved into a powerful marketing platform offering businesses a variety of tools to optimize their online presence, engage with potential customers, and drive conversions. This suite of tools, collectively known as the Google Marketing Engine , empowers businesses of all sizes to leverage data, analytics, and automation for smarter marketing strategies. In this blog, we’ll explore what the Google Marketing Engine is, its key components, and why it’s essential for your business. What is the Google Marketing Engine? The Google Marketing Engine is an umbrella term for Google’s suite of advertising and marketing tools designed to help businesses reach, engage, and convert customers. These tools allow marketers to design comprehensive campaigns, monitor performance, and optimize advertising spend for maximum i...

In the world of business-to-business (B2B) marketing, positioning plays a pivotal role in defining how a company is perceived by its target audience. Unlike business-to-consumer (B2C) marketing, where emotional appeal often drives purchasing decisions, B2B buyers are typically more focused on logic, return on investment, and long-term value. This makes effective positioning essential for differentiating your business in a crowded marketplace. Here’s why positioning is so important in the B2B space: 1. Differentiation in a Saturated Market In B2B markets, the competition is often intense, with numerous companies offering similar products or services. Positioning allows businesses to carve out a distinct place in the minds of their customers. By clearly articulating what makes your offering unique—whether it’s superior technology, better customer service, or specialized expertise—you stand out from competitors. This differentiation can be the deciding factor when potential clients are co...