Krishna Teja Perannagari

Data is the "voice" of your customer. In 2026, being a marketer who "goes with their gut" isn't enough; you need to be a marketer who listens to the numbers. Google Analytics 4 (GA4) is the tool that allows you to do just that. However, opening the GA4 dashboard for the first time can feel like looking at the cockpit of a jet. To help you get your bearings, here is a simplified roadmap to the metrics and reports that actually matter for a marketing student. 1. Everything is an "Event" The most important thing to understand about GA4 is that it no longer just tracks "page views." Instead, it tracks Events . Whether someone clicks a button, scrolls down a page, or watches a video, GA4 sees it as a specific action. Why this matters: It allows you to see how people are interacting with content, not just that they landed on it. 2. Acquisition: Where is the Crowd Coming From? The Acquisition Report is your first stop. It tells you which of your...

In your first marketing interview, the hiring manager won’t just ask if you "like social media." They will ask how you measure the success of a campaign. If you answer with "likes" or "followers," you’re showing them you're still thinking like a student. To impress, you need to focus on performance metrics . These five KPIs (Key Performance Indicators) are the heartbeat of modern marketing. 1. Customer Acquisition Cost (CAC) What it is: The total cost of sales and marketing efforts divided by the number of new customers acquired. Why it matters: If it costs you $50 to get a customer but they only spend $20 on your product, your business is losing money. Junior marketers who understand CAC are seen as "business-minded" rather than just "creative." 2. Conversion Rate (CR) What it is: The percentage of visitors who complete a desired action (like signing up for a newsletter or buying a product). Why it matters: Conversion rate is t...

In a customer-centric world, businesses must prioritize measuring and understanding the performance of their customer relationships. While many companies focus on internal metrics like sales revenue and operational efficiency, Customer Performance Indicators (CPIs) offer a unique window into how well businesses are serving their customers. CPIs help gauge customer satisfaction, loyalty, and overall engagement, providing actionable insights to drive growth and improve customer retention. In this blog, we’ll explore what CPIs are, why they matter, and how businesses can effectively track and optimize them. What Are Customer Performance Indicators (CPIs)? Customer Performance Indicators (CPIs) are metrics that reflect how customers interact with a business, how satisfied they are, and the overall value they bring. These indicators provide essential insights into customer behaviors, preferences, and loyalty, allowing businesses to make data-driven decisions that improve the customer exper...

In today's competitive market, businesses must consistently evolve and improve their products or services to meet customer needs. One of the most effective ways to stay ahead is by truly understanding the Voice of the Customer (VoC) —the feedback, preferences, expectations, and pain points customers express regarding a company's offerings. When organizations take time to listen, analyze, and act upon the VoC, they unlock opportunities for innovation, build customer loyalty, and sustain growth. What Is the Voice of the Customer (VoC)? The Voice of the Customer refers to the collective insights provided by customers that reveal their needs, desires, and experiences with a product or service. These insights can be captured through direct feedback (such as surveys and interviews) or indirect data (such as social media interactions or reviews). VoC is a key tool in shaping product development, marketing strategies, and customer service approaches, ensuring that companies deliver val...