Krishna Teja Perannagari

Adopting AI without redesigning your workflows is like installing a high-performance jet engine onto a wooden horse-drawn carriage . You have immense power at your disposal, but because the frame wasn't built for the speed, you’ll likely tear the carriage apart before you ever reach your destination. To truly fly, you must build the jet around the engine. The latest research on the state of AI reveals a striking paradox: while nearly 78% of organizations have now adopted artificial intelligence in at least one function, the majority are still waiting for it to show up on the bottom line . In fact, over 80% of respondents report that their organizations have yet to see a material financial impact at the enterprise-wide level . We have moved past the era of "AI novelty" and into the era of organizational rewiring . The companies successfully crossing the chasm from experimentation to value are not just buying better software; they are fundamentally changing how they run t...

As a marketing professor, I cannot stress enough the importance of market research in shaping effective marketing strategies. Market research serves as the compass that guides businesses toward understanding their customers, competitors, and the overall market landscape. What is Market Research? Market research is the systematic gathering, recording, and analysis of data about issues relating to marketing products and services. It helps businesses make informed decisions by providing valuable insights into customer preferences, market trends, and competitive activities.   Why is Market Research Crucial? Identify Opportunities: Market research uncovers potential opportunities for new products, services, or market segments. Understand Customer Needs: By delving into customer preferences and behaviors, you can develop products and services that truly resonate with your target audience. Assess Market Size & Potential: Market research helps you gauge the size and potential of ...