Krishna Teja Perannagari

Artificial intelligence has come a long way. From simple calculators to powerful chatbots that can write essays, we’ve already seen huge steps. But the technology that’s capturing attention right now — and shaping the future of smart systems — is something called Agentic AI . In this post, we’ll explore: What Agentic AI really means How it works The frameworks powering it Real-world use cases Challenges and risks Where this technology is headed Let’s dive in. What Makes Agentic AI Different? Traditional AI tools — like most chatbots — are reactive. You give them a question, and they respond. That’s useful, but it’s not autonomous . Agentic AI , on the other hand, is designed to: ✔ Make decisions ✔ Plan steps independently ✔ Take actions across systems ✔ Learn and adapt over time In other words, instead of just replying to you, it can think ahead and act — almost like a digital team member. These systems require only minimal human supervision to achieve...

 You’ve built the portfolio, optimized your LinkedIn, and finally landed the interview. Now comes the hard part: the conversation. In a marketing interview, the hiring manager isn't just looking for the "right" answer; they are looking for marketing logic . They want to see how you think, how you solve problems, and how you handle data. To help you walk into the room with confidence, here are four common marketing interview questions and the "Expert" way to answer them. 1. "Tell us about a brand you think is doing a great job right now." The Trap: Picking a brand just because you like their products (e.g., "I love Nike because their shoes are cool"). The Expert Answer: Pick a brand and explain why their strategy works. Example: "I’m impressed by Liquid Death. They’ve taken a commodity like water and used 'Outlaw' brand archetypes and edgy content to create a community. They understand that in a crowded market, attention is th...

You’ve finished the courses, you’ve memorized the acronyms, and you’ve passed your exams. But when you apply for that dream agency role, the first thing they’ll ask is: "Can we see your work?" For many students, this is a panic moment. "I don't have any clients yet," you might think. But a marketing portfolio isn't just a list of jobs; it's a showcase of your thinking process . Here is how to build a portfolio that lands interviews, even with zero "official" experience. 1. Curate Your Best "Spec" Work If you don't have clients, create them. "Spec" (speculative) work involves taking an existing brand and creating a mock campaign for them. The Audit: Take a local business with a poor social media presence and write a 3-page "Audit and Improvement Strategy." The Rebrand: Show how you would update an old-fashioned brand's visual identity and messaging for a Gen Z audience. The Result: Treat these projects li...