Krishna Teja Perannagari

  Why Most Small Businesses Struggle Online You may have a great product or service, but if customers can’t find you online, you’re invisible . Many small businesses feel overwhelmed by digital marketing—too many platforms, tools, and confusing terms. The good news? You don’t need a big budget or a marketing degree to grow online in 2026. This beginner-friendly guide explains how digital marketing works , which strategies actually matter , and how small businesses can use digital marketing to get measurable results . What Is Digital Marketing for Small Businesses? Digital marketing for small businesses is the use of online channels to attract, engage, and convert customers. Instead of relying only on word-of-mouth or offline ads, digital marketing helps you reach people where they already spend time: online . Core Digital Marketing Channels Search engines (Google, Bing) Social media platforms Email marketing Websites and content Paid online ads Key takeaway:...

 In today’s fast-paced, digital world, marketers are constantly searching for innovative ways to engage and retain customers. One such strategy that has taken the marketing world by storm is gamification —the integration of game-like elements into non-game environments to motivate and engage people. By tapping into the innate human love for games and competition, gamification has proven to be a powerful tool for boosting brand engagement, customer loyalty, and overall marketing success. In this blog post, we’ll explore how gamification works, why it’s so effective, and how brands can incorporate gamification techniques into their marketing efforts to create more interactive and rewarding customer experiences. What is Gamification in Marketing? Gamification involves incorporating elements of gameplay, such as points, badges, leaderboards, challenges, and rewards, into non-game contexts. In marketing, it refers to the use of these techniques to encourage customers to engage with a br...

In the dynamic world of business, having a robust marketing strategy is not just an advantage - it's a necessity. As a marketing professor, I've seen firsthand how a well-crafted strategy can propel a company to new heights, while a lack of one can lead to missed opportunities and stagnation. So, what exactly is a marketing strategy? At its core, a marketing strategy is a comprehensive plan that outlines how a company will reach its target market and achieve its marketing objectives. It involves a deep understanding of the market, the competition, and the company's own strengths and weaknesses. A successful marketing strategy typically includes: Clear Objectives: What do you want to achieve? Increased brand awareness? Higher sales? Greater customer loyalty? Target Audience: Who are you trying to reach? What are their needs, wants, and pain points? Unique Value Proposition: What sets your product or service apart from the competition? Marketing Mix: How wi...