Krishna Teja Perannagari

 Task 1 Use the blog/website you have created for your group in any of your previous modules You can also take your capstone project in this regard. Based on the posts in the blog create a social-media content strategy. Create appropriate posts following the content strategy and post them using schedule feature in blog/website’s social media page Use the inbuilt tools provided by the platform to assess the effectiveness of your posts  Based on the initial insights refine the posts to improve the engagement metrics Share your page details in the following form: https://forms.gle/3XhU3xbvDRtQiYwe7 FAQ:

 Instructions for the Task 1: Identify a topic of your interest. Develop a content strategy for your website. Create a Blog for your topic: Blogger (Preferred), Wordpress.com I have created following blogs for your reference:  WordPress: https://perannagari.com (Website using GoDaddy WordPress Hosting) Wordpress.com: https://marketing3242.wordpress.com (free blog) Blogger: http://krishnateja.perannagari.com/ Refer tot he following links first if you have any doubts  Blogger https://www.blogger.com/about/ https://support.google.com/blogger/answer/1623800?hl=en WordPress: https://wordpress.com https://wordpress.com/pricing/#lpc-pricing Get accustomed with the Blog controls and tools provide by the blogging platform.. Use Free SEO tools or ChatGPT to create 5 posts that align with the SEO principles. If you are using self-hosted WordPress site also add other addons such as Yoast SEO, SiteKit, JetPack etc.  Share the blog details in the following form: https://forms.gle/...

 The search landscape has changed faster in the last two years than in the previous twenty. Traditional SEO—ranking webpages on search engine result pages—is no longer the only game in town. With the rise of AI-powered search systems like Google AI Overviews, Perplexity, ChatGPT Search, and other generative engines, a new discipline has emerged: Generative Engine Optimization (GEO) The art of optimizing your content so AI models recommend, summarize, and cite your brand inside AI-generated answers. If SEO was about ranking on Google’s blue links, GEO is about being chosen by AI . Why GEO Is Important Today AI search engines work differently than traditional search. They** don’t just show results—they generate answers**. That means: Only a few sources get cited or referenced AI models prioritize clarity, authority, and structured data Information is pulled from multiple sources at once Content that’s easy for AI to understand performs better If your content i...